What Is Entrepreneurial Operating System
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What Is Entrepreneurial Operating System. Rules You Must Follow if You Want to Crush It.
What Is Entrepreneurial Operating System- The Biggest Mistake I Made in Affiliate Marketing I’ll Never Make Again.
What Is Entrepreneurial Operating System. The “spark” for many entrepreneurs is seeing an opportunity that doesn’t yet exist.
Ted Turner, for example, launched CNN because he perceived that people wanted more television news than they were being offered.
It took a lot of patience on Turners part to realize the vision, but he had read the market in a way that few “experts” did at the time.
In realizing the promise of CNN, Turner demonstrated another facet of the entrepreneurial spirit, persistence. Entrepreneurship People. There are a lot of bright ideas that never reach fruition; taking a “raw” idea and converting it into a successful business model is very hard work.
And that work never stops. No matter how innovative your idea, the competition is always just behind you. Entrepreneurship definition with anything less than constant creative effort on your part, they may not stay behind you.
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Are you still with me? Here is where I reveal why everyone isn’t an entrepreneur:
No opportunity is a sure thing, even though the path to riches has been described as, simply “…you make some stuff, sell it for more than it cost you… that’s all there is except for a few million details.”
The devil is in those details, and if one is not prepared to accept the possibility of failure, one should not attempt a business start-up.
It is not indicative of a negative perspective to say that an analysis of the possible reasons for failure enhances our chances of success.
Can you separate failure of an idea from personal failure? Entrepreneurship People. As scary as it is to consider, many of the great entrepreneurial success stories started with a failure or two or three or ten!
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Some types of failure can indicate that we may not be entrepreneurial material. Foremost is reaching one’s level of incompetence; if I am a great programmer, will I be a great software company president?
Attitudinal problems can also be fatal, such as excessive focus on financial rewards, without the willingness to put in the work and attention required. Entrepreneurship People. Addressing these possibilities requires an objectivity about ourselves that not everyone can manage.
Other types of failure can be recovered from if you “learned your lesson.” A common explanation for these is that “it seemed like a good idea at the time.”
Or, we may have sought too big a “kill;” we could have looked past the flaws in a business concept because it was a business we wanted to be in. The venture could have been the victim of a muddled business concept, a weak business plan, or (more often) the absence of a plan.
What Is Entrepreneurial Operating System
When small businesses fail, the reason is generally one, or a combination, of the following:
* inadequate financing often due to overly optimistic sales projections;
* management shortcomings,
— such as inadequate financial controls, lax customer credit, inexperience, and neglect, and;
* misreading the market,
— indicated by failure to reach the “critical mass” required in sales volume and profitability,
— usually due to competitive disadvantages or market weakness.
In a recent Wall Street Journal article titled “Why My Business Failed,” Ken Elias cautions that “even if the concept is right, it won’t fly if the strategy is wrong.”
Still, on being asked whether he would start another business today, he answers: “Absolutely. The experience is fabulous, exciting and the possibility of success is always there.”
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What Is Entrepreneurial Operating System. Women Entrepreneurs Prove Its Not Just A Mans World
According to the Center For Women’s Business Research there are over 10 million women-owned businesses in the US, employing 18 million people and generating $2.32 trillion in sales.
Women start businesses at two times the rate of men and women-owned businesses account for 28 percent of all businesses in the United States and represent about 775,000 new startups per year and account for 55% of new startups.
One thing that I found particularly interesting was that the top growth industries for women-owned businesses in recent years were construction, wholesale trade, transportation/communications, agribusiness and manufacturing, industries traditionally dominated by men.
In the past 25 years the number of women-owned firms in the US has doubled, employment has increased four-fold and their revenues have risen five-fold.
Here is the question I sought particularly to answer: Do women approach business differently than men? I’ve been compared to a bull in a china shop when it comes to business. Entrepreneurship People. Would a female counterpart approach things differently? More gracefully, perhaps? As my lovely bride would say, “Duh.”
In her book, How to Run Your Business Like a Girl, Elizabeth Cogswell Baskin explored common female traits and how women entrepreneurs – and perhaps men, as well – can use those traits to their entrepreneurial advantage.
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Baskin reported that women tend to use three unique strengths more than their male counterparts: trusting their intuition, focusing on relationships, and putting more emphasis on keeping their life in balance.
Trust Your Gut
Women are much more likely to make a decision based on a gut feeling. Entrepreneurship People. Women may gather the facts and figures necessary to back up that feeling, but they generally know what they want to do based on intuition.
Build Strong Relationships
Men play the game of business like a sport. They are out to win and dominate. “Women,” Baskin says, “are much more interested in establishing a connection.”
Find A Balance Between Work and Life.
A number of women interviewed for this book cited on quality of life as their reason for starting a business, alluding to their desire to find a way to juggle family and work.
“If having more time for your family is important to you, find a way to work that into your day. It’s not so much how much work you do, but being able to decide when you’ll do it.”
Baskin offers one more piece of advice to women in the early stages of their business:
You Don’t Have To Know Everything.
My wife would argue this point because she really does know everything, but Baskin says when it comes to business, thinking you know everything is not the key to success.
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“It’s amazing how many women say they didn’t know anything when they started their business,” Baskin said. “Don’t be afraid to ask for help – you don’t have to be perfect at everything.”
Solid business advice: for guys and gals.
What Is Entrepreneurial Operating System. Young Entrepreneur’s On The Rise
I caught up with the new entrepreneurs (Terry and Sherry Braley) this January at a Biker Rally. After talking to some fellow riders they were telling me about Terry and Sherry’s new website (Road Rash Apparel) and how low their prices were on their Leather Apparel.
So after digging through the crowd I finally met up with them. I introduced myself and we sat down and must have talked for over 2 hours about their new business. Well, they talked. I asked Terry and Sherry why they started their business and WHY! Do you sell your apparel so cheap?
Terry Well, we were on the Internet one night looking for some leather jackets and chaps to purchase. Entrepreneurship People. We must have searched for three hours looking at what seemed to be every site there was to look at and I couldn’t believe the prices of some of them.
I know you get what you pay for, but damn? I don’t want to pay for the whole cow!
Sherry It seems that all the cheep leather was that patched leather or some call it Diamond Cut leather. We weren’t interested in that. Not to say there’s anything wrong with it. If that’s what you like, then buy it. To each its own.
Terry- Yeah. I had asked around about what kind of jacket to buy. The majority of the riders I had asked, told me to get one that was made for riding. You know, just in case you lay your bike down. Entrepreneurship People. And patched leather wasn’t the best way to go.
Anyway, I made the comment that someone needs to start selling this stuff that caters to us poor bikers.
Sherry I looked over at Terry and said, We can do it!!
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Terry A week later I quit my job and started building the website. I did A LOT of research on Leather. Types, thickness of it and where it comes from. I was almost sick of leather after about 3 days.
Anyway, we decided we wanted to purchase our leather from an American made manufacturer and I ended up finding a company in Spokane WA that had what we were looking for.
They manufacture leather apparel made for bike riders. And its damn good leather. Entrepreneurship People. And Ill tell you. What I pay for the jackets and what I sell them for, we don’t make a big profit on them.
Now that we’ve covered those aspects of Biker Shirts, Leather Jackets, Motorcycle Apparel, Boots, Chaps, Vests, Leather Lingerie, let’s turn to some of the other factors that need to be considered.
Sherry Yea, were not in it to get rich. Just make a little money and help out our fellow bikers.
Terry Since we’ve went live on the Internet we have sold more T-Shirts than jackets. That’s okay. I think when people see our prices they think its cheep leather and stray away from it. But its Top Quality Leather! You cant find our type jackets on the internet for a better price I think
Well without going into the whole 2-hour conversation we had. We continued to talk and they told me more about what they sold on their site. T-Shirts, Leather Lingerie, Boots, Chaps, Vests and the list went on. Entrepreneurship People. Terry said right now we sale over 700 types of t-shirts and plan on adding more.
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By the time we get done, we will have well over 1500. That’s a lot of damn shirts
These were two of the friendliest people I have ever met. Both Terry and Sherry are from Georgia and reside in Douglasville Ga.
And you could tell that these were just two people really trying to look out for fellow bikers and our shallow pockets.
What Is Entrepreneurial Operating System. How to Leverage Your Most Powerful Marketing Tool.
High Tech is High Touch
There are two components to this powerful marketing tool the website itself, coupled with a well thought-out online strategy. Done right, here’s what a website and online strategy can do for you:
Build relationships. Marketing your law firm is about creating and sustaining a trust-based relationship with your intended and current clients. A good website and online promotion strategy can do just that, without requiring more of you precious billable hours to be present in your clients and prospects lives.
Tap new markets. Why do clients come to you in the first place? Is it because they have a real problem, an immediate need, and no choice but to hire an attorney?
What if you could tap a less crisis-driven, more pro-active market that provided you with more predictable and longer-term cash flow? Amazingly, an integrated online/offline marketing strategy, centered around your website can do that for you.
Accelerate your sales cycle. By the time someone calls you, chances are they’ve already visited your website.
With the right online approach, you can increase a prospects confidence that your firm is the right one to call, reduce the number of unqualified prospects, encourage a call to action, and begin a long-term relationship.
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Stay in sight and top of mind. The adage, out of sight is out of mind is true, even in legal matters. There is simply no guarantee that an existing client will return to your firm the next time they need similar services.
Too many variables and influences can intercede, particularly if a lot of time passes between needs. Your website and online strategy can painlessly bridge the gap between more time consuming, off-line keep-in-touch activities (i.e., phone calls, direct mail, customer surveys) that are often hard to carve out time to do and expensive to implement.
Turbocharge your business development efforts. A well-constructed website can be the hub of your firms presence in the marketplace. Ideally, your website is the first place prospects go when they learn about your firm through a referral, while networking, in the press, or perhaps a direct mail piece.
Once they’re on your site, you can educate them, build their loyalty and confidence, demonstrate your results, and motivate them to take action all for a fraction of the time, energy, and money these things require off-line.
Manage your marketing dollars more wisely. Wouldn’t it be great if you could tell which off-line marketing activities pay off and which ones don’t? With the right approach, you can do just that, using your website and underlying technology as a tool for measured marketing.
You’ll never have to wonder if the money you spend on direct mail, networking, or publicity is really worth it again you’ll know for sure!
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The Essentials
The money you spend on a website and promotional strategy is only as good as the work they do for you to turn surfers into real clients. For a website that works hard and gets results, heres what to consider.
1. Function over form. There are plenty of visually appealing websites that fall far short of what clients and prospects are really looking for. When someone visits your site, they want it to
load quickly
be easy to read
provide a range of information (not everyone will read it all, but everyone is attracted and motivated by different things so youve got to offer it all)
make it easy to contact you
not distract or waste their time with unnecessary effects
be easy to print out
perhaps teach them something they didnt know. Graphic design is a very important element of any website, but it should not be what drives content, navigation, and usability. At most, it should weigh in equally with content and navigation.
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2. Long, well-written copy sells. Believe it or not, if what you say speaks to your target audience in language that’s about them, their problems, their world, and their needs, they’ll read a lot more than you’d think. The key, though, is that what you say has got to be about them, not your firm at least not initially.
This goes back to the laws of marketing discussed in the first article of this series, How to Put Law & Order into Marketing Your Law Firm. . Most professional service firms break this rule and end up sounding alike.
Differentiate your firm by writing website content that speaks to your clients worldview, not yours. Educate them, motivate them, soothe them, convince them, inform them, and move them to action.
3. Load up on value. Give visitors to your site a reason to stick around and to bookmark your site because its so darned valuable. Increase their knowledge and help them feel competent every time they go to your site, and they’ll fall in love with your firm.
Ironically, the more you share about what you know, the more people are drawn to your work and will trust that your services are highly valuable, not a necessary evil, and worth every penny they pay.
4. Integrate online with off-line. Think about how you get new clients now word of mouth? Referrals? Networking? A letter of introduction? Quoted in the press? Usually its through off-line activities.
While you’re at it, invite people to visit your website and let it do the initial relationship-building work for you. Follow up an initial introduction with an email link to your site and an invitation to subscribe to your firms free e-newsletter.
Attach an article you’ve written that specifically addresses the concern they approached you about. Follow up with a phone call to see if they got the article and continue your conversation.
Maybe you get a new client right away, but if not, you keep in touch through your monthly e-newsletter that reminds them of how valuable you are, and drive them back to new content on your website.
Before you know it, you do have a new client, and a lot of the heavy lifting was done by your great website.
Even if your firm has a website, take a look at how hard it works for you. Remember, marketing is about creating and sustaining a relationship with your target audience and current clients. Leverage the power of a well-crafted website and online strategy, and that process gets a lot easier!
Turning Pointe Marketing, Inc. helps professional service firms attract more clients, stabilize their business, and take their practice to the next level.
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Training will be taken down at any time due to High Demand for this product.
Affiliate Marketing in conjunction with well known companies, such as Clickbank, can be very profitable and rewarding. Your payments are guaranteed every 2 weeks and is entirely up to your Marketing Efforts and Abilities on how much you get paid. What Does Entrepreneurship Mean. All products are digital. This means that the product can be downloaded immediately rather than having to wait for it to be shipped. I also bought into and highly recommend John Crestani’s Super Affiliate System (SAS) for Affiliates.
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