What Is Copywriter Do?
- Written by noelschip
What Is Copywriter Do? Things No One Tells You About.
What Is Copywriter Do? Weird but Effective
What Is Copywriter Do? Writing Sales Copy That Sells. When writing a sales copy, all internet marketers know that a long copy will sell more than a short copy.
This does not mean that the more words the better; the quantity and the quality of detail is what will improve its performance.
Having the correct sales structure will keep the reader interested from start to finish. These are the steps to follow to create a successful sales letter:
A beautiful young couple is enjoying a camping trip with their dog by the lake at sunset
1. USE A POWERFUL HEADLINE. Express the main benefit of your product in a short sentence. Grab your readers attention and make them want to continue reading.
2. CREATE EXCITEMENT WITH A SUB-HEADLINE. In no more than two or three short sentences, expand on the benefits of your product and generate excitement in your reader. If you are offering a limited promotion, specify the limitations of your offer here.
3. OUTLINE THE BENEFITS OF YOUR PRODUCT. Give the reader three good reasons to buy your product. These reasons have nothing to do with the product’s features; think about what your customer wants. For example, if you are selling holiday villas, say something like:
“If you want to take advantage of the comfort of a luxury apartment, enjoy the Mediterranean sun and save money on your summer vacations, then this might be the most important letter you’ll ever read”
4. EXPLAIN YOUR UNIQUE SELLING PROPOSITION. This is the specific benefit that differentiates your product from all the others. At this point, you must mention your USP in one or two sentences. You will explain the details later in the sales letter.
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5. PROVE YOUR CREDIBILITY. The most important thing to sell on the internet is credibility. Your readers have to trust you before they will buy anything from you. Give them three reasons why they should believe you. Try to prove that what you say is true.
6. EXPLAIN THE FEATURES AND BENEFITS OF YOUR PRODUCT. Explain how your product will improve your reader’s life or how it will solve a problem. The more detail you can provide, the more convincing your copy will be.
7. PROVIDE MORE DETAIL ABOUT YOUR PRODUCT. Here is where you can tell the reader everything about your product. Use as much space as you need. Write until you get bored.
8. INCLUDE CUSTOMER TESTIMONIALS. In order to continue establishing credibility, mention testimonials of customers that have already bought from you and enjoyed your product. Have them mention what they liked most about the product instead of making general comments like “I really loved your product…” or something similar. Mention at least five testimonials.
9. ELIMINATE THE COMPETITION. You eliminate your competition by giving your reader the information they need to see that your product is superior. Mention the elements where your product is excellent and much better than your competition.
Good looking smiling female wearing white sweater and red santa claus hat playing with Pekingese dog in festive living room near fireplace and xmas tree, sitting on floor on soft carpet.
10. BUILD VALUE. To build value in your offer you have to let your readers know that your offer is so good, that they cannot refuse to take it. One way of doing this is to compare the value of your offer with the normal value of your product.
11. PROVIDE A SUMMARY OF EVERYTHING YOUR CUSTOMER WILL RECEIVE. Make sure your reader understands everything he is going to get from you.
12. MENTION THE PRICE OF YOUR PRODUCT. Mention the regular price and the sale price of your product. The regular price must be crossed out and the offer must follow.
13. LIST YOUR BONUS PRODUCTS. The objective is to prompt immediate action by offering something extra. With this strategy, you are also adding value to your product. You can also try to create a sense of urgency by telling that the bonuses will only be available for a short time.
14. OFFER A STRONG GUARANTEE. The strongest guarantee you can offer is a “money back” guarantee. The willingness to offer your product at no risk will generate a lot of trust and confidence among your readers.
You have to honor your guarantee for any returns you may get, but you can be sure that the sales you will generate with this strategy will be by far outnumber the number of returns.
15. RE-EMPHASIZE YOUR GUARANTEE. Remove all elements of risk by closing your sales copy with something like:
“You don’t have to decide now if this product is for you. Just get it and try it out. If it doesn’t do everything I say and more, if you don’t save money, or if your business doesn’t improve, or if your life isn’t better, or if you don’t absolutely love it, just let me know and I’ll give you every cent of your money back! So you have nothing to lose and everything to gain.”
16. TELL THEM HOW TO ORDER YOUR PRODUCT. Provide detailed instructions about how to place the order.
17. SIGN THE LETTER. Use your full name and title.
18. CLOSE WITH A “P.S.” Use this part to emphasize the most relevant points of your letter.
Remember that this will be a long sales copy that will take your readers some time to read. With this in mind, you must work on the format and design of the copy so that it is as friendly as possible. Highlight the most important statements, so that the letter can also be read in one or two minutes.
What Is Copywriter Do? Writing SEO Copy 8 Steps to Success.
We all know that the lions share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines.
Your keywords tell the search engines what you do, and the inbound links tell them how important you are. This combination is what determines your relevance. And relevance is what the search engines are after.
There is a lot of information around about how to incorporate keyword phrases into your HTML meta tags. But that’s only half the battle. You need to think of these tags as street-signs.
That’s how the search engines view them. They look at your tags and then at your copy. If the keywords you use in your tags aren’t used in your copy, your site wont be indexed for those keywords.
But the search engines don’t stop there. They also consider how often the keyword phrase is used on the page.
To put it simply, if you don’t pepper your site with your primary keywords, you wont appear in the search results when a potential customer searches for those keywords.
But how do you write keyword-rich copy without compromising readability?
Readability is all-important to visitors. And after all, its the visitors that buy your product or service, not search engines.
By following these 8 simple guidelines, you’ll be able to overhaul the copy on your website ensuring its agreeable to both search engines and visitors.
What Does Copywriter Do? 1) Categorize your pages
Before writing, think about the structure of your site. If you haven’t built your site yet, try to create your pages around key offerings or benefits.
For example, divide your Second Hand Computers site into separate pages for Macs, and PCs, and then segment again into Notebooks, Desktops, etc. This way, you’ll be able to incorporate very specific keyword phrases into your copy, thereby capturing a very targeted market.
If you’re working on an existing site, print out each page and label it with its key point, offering, or benefit.
What Is Copywriter Do? 2) Find out what keywords your customers are searching for
Go to www.wordtracker.com and subscribe for a day (this will only cost you about AUD$10). Type in the key points, offerings, and benefits you identified for each page, and spend some time analyzing what words customers use when they’re searching for these things.
These are the words you’ll want to use to describe your product or service. (Make sure you read WordTrackers explanation of their results.)
What Does Copywriter Do? 3) Use phrases, not single words
Although this advice isn’t specific to the web copy, its so important that its worth repeating here. Why? Well firstly, there’s too much competition for single keywords.
If you’re in computer sales, don’t choose computers as your primary keyword. Go to Google and search for computers and you’ll see why. Secondly, research shows that customers are becoming more search-savvy they’re searching for more and more specific strings.
They’re learning that by being more specific, they find what they’re looking for much faster. Ask yourself what’s unique about your business? Perhaps you sell cheap second hand computers?
Then why not use cheap second hand computers as your primary keyword phrase. This way, ‘not only stand a chance in the rankings, you’ll also display in much more targeted searches.
In other words, a higher percentage of your sites visitors will be people after cheap second hand computers.
Portrait of middle aged woman and black labrador puppy dog. The owner holding young pet in her arms, in home interior. Lifestyle, love, pets, 40s people concept
4) Pick the important keyword phrases
Don’t include every keyword phrase on every page. Focus on one or two keyword phrases on each page. For your Macs page, focus on cheap second hand macs. For the PCs page, focus on cheap second hand pcs, etc.
5) Be specific
Don’t just say our computers. Wherever you would normally say our computers, ask yourself if you can get away with saying our cheap second hand Macs or our cheap second hand PCs.
If this doesn’t affect your readability too badly, its worth doing. Its a fine balance though. Remember, your site reflects the quality of your service. If your site is hard to read, people will infer a lot about your service
6) Use keyword phrases in links
Although you shouldn’t focus on every keyword phrase on every page, its a good idea to link your pages together with text links. This way, when the search engines look at your site, they’ll see that the pages are related.
Once again, the more text links the better, especially if the link text is a keyword phrase. So on your Cheap Second Hand Macs page, include a text link at the bottom to Cheap Second Hand PCs.
If you can manage it without affecting readability, also include one within the copy of the page. For example, As well as providing cheap second hand Macs, we sell high quality cheap second hand PCs.
TIP: If you don’t want your links to be underlined and blue, include the following in your CSS file:
Then format the HTML of each link as follows:
As well as providing cheap second hand Macs, we sell high quality cheap second hand pcs.
7) Use keyword phrases in headings
Just as customers rely on headings to scan your site, so to do search engines. This means headings play a big part in how the search engines will categorize your site. Try to include your primary keyword phrases in your headings.
In fact, think about inserting extra headings just for this purpose. Generally this will also help the readability of the site because it will help customers scan read.
8) Test keyword phrase density
Once you’ve made a first pass at the copy, run it through a density checker to get some metrics. Visit http://www.gorank.com/analyze.php and type in the domain and keyword phrase you want to analyze.
It’ll give you a percentage for all the important parts of your page, including copy, title, meta keywords, meta description, etc.
The higher the density the better. Generally speaking, a density measurement of at least 3-5% is what you’re looking for. Any less, and you’ll probably need to take another pass.
Follow these guidelines, and you’ll be well on your way to effective SEO copy.
Just remember, don’t overdo it. Its not easy to find the balance between copy written for search engines and copy written for customers. In many cases, this balance will be too difficult to achieve without professional help.
Don’t worry, though. If you’ve already performed your keyword analysis, a professional website copywriter should be able to work your primary keyword phrases into your copy at no extra charge.
What Is Copywriter Do? Perfect Grammar Is for Sales Sissies.
If you’re like me, you’re not writing that banner ad, Web site, or landing page to make your English teacher proud. You’re writing to sell.
If you get an A while you’re at it, great. But don’t count on it. To get prospects to click, call, or buy, you’ll need to take some liberties with the English language.
As direct-response legend Herschell Gordon Lewis so aptly said, Grammar is our weapon, not our god.
Although copywriting requires a different approach than Strunk and White would advocate, don’t burn your grammar books just yet. Its important to know the rules before you break them.
“Young woman embracing her pets, dog and cat.”
Following are some rules to keep and some rules to bend or break. But first an important principle.
Clarity
Next time you face a grammar grappler, ask yourself this question: Which word construction will be clearer to the prospect or customer?
Clarity comes first because its the prescription for fast comprehension. Copywriting that blurs meaning (which sometimes includes grammatically perfect writing) slows reading and jeopardizes interest — and sales.
WARNING: This isnt license to play havoc with the English language. Literacy must prevail. Following are some rules to keep.
Rules to Keep
Subject and verb agreement. Whether youre writing an infomercial or War and Peace, singular subjects take singular verbs and plural subjects take plural verbs. Always. A simple rule, execution is sometimes problematic. The key is to clearly identify the subject of the sentence.
The active voice. If you want your copywriting to have maximum punch, use the active voice at every opportunity. Active voice: I wrote the sentence. Passive voice: The sentence was written by me.
Use of Modifiers. Modifiers can cause a variety of problems. There are the questions of which and how many modifiers to use. Again, let clarity be your guide. Also, poor placement of modifiers results in confusion, your enemy. To make comprehension easy, put modifiers near the words theyre modifying.
an asian chinese teenager girl enjoying her raining day at home living room playing with her pets
Rules to Bend or Break
The Adventures of Huckleberry Finn by Mark Twain ushered in a new era in American literature. One of the main reasons was Twains use of vernacular. He wrote the way people talked, a departure from the stiff, formal English common during the Victorian period.
For copywriters, writing the way people talk is absolutely essential.
Why? Because copy that is friendly, informal and conversational stands a better chance of getting prospects to click, call or buy. Which is exactly why sacrificing the following conventions can be in the copywriters best interest.
Ending sentences with a preposition. To some a no-no, ending a sentence with a preposition can warm up your copywriting. Which sounds friendlier to you: Here is the information you requested or Here is the information you asked for?
Beginning sentences with a conjunction. Beginning sentences with conjunctions (and, or, but, nor) is more common, even in journalism. Not only is it the way people talk, it can shorten sentence length, a plus in delivering sales messages.
Other informal devices. Use contractions to warm up your message. Also, use sentence fragments. Not only do they shorten average sentence length, they add rhythm. And drama.
Punctuation. Use punctuation to your selling advantage. Im inclined to use more dashes and an occasional exclamation point and ellipsis to add drama and excitement to the sales message. Commas can be pretty subjective, so I have a tendency to use the minimum amount to keep readers moving through the copy as quickly as possible.
Parting Reminder
Keep that grammar book, stylebook, dictionary and other writers references nearby. Youre still going to need them.
But also dont let grammar be your god, or your next online promotion could be a giant sales flop.
What Is Copywriter Do? – In Conclusion:
Affiliate Marketing in conjunction with well known companies, such as Clickbank, can be very profitable and rewarding. Your payments are guaranteed every 2 weeks and is entirely up to your Marketing Efforts and Abilities on how much you get paid.
I also bought into and highly recommend John Crestani’s Super Affiliate System (SAS) for Affiliates.
These abilities are possessed by most if not all of the successful Entrepreneurs. To some these abilities come naturally while others have to acquire them.
What Does Copywriter Do? If you want to be successful and reach the top, the solution is obvious- possess them if not acquire them.
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Training will be taken down at any time due to High Demand for this product.
Affiliate Marketing in conjunction with well known companies, such as Clickbank, can be very profitable and rewarding. Your payments are guaranteed every 2 weeks and is entirely up to your Marketing Efforts and Abilities on how much you get paid. I also bought into and highly recommend John Crestani’s Super Affiliate System (SAS) for Affiliates.
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